2024廣州國際直播空間建設及創新產業博覽會（LCIE）

Shenzhen International Live Space Construction And Innovation Industry Expo(LCIE)

  全新視界 融合創新 沉浸體驗 遇見未來

New Horizon

Integrated Innovation

Immersive Experience

Meet The Future

時間：2023年5月15日-17日  地點：廣州琶洲?保利世貿博覽館

Time: May 15th-17th, 2023

Location: Poly World Trade Expo Center, Pazhou, Guangzhou

組織機構

主辦單位：廣東省直播電子商務協會

擴展集團

承辦單位：企聞展覽策劃（上海）有限公司

廣州擴展展覽服務有限公司

Host

Sponsor: Guangdong Live E-commerce Association

          Kuozhan Exhibiton

Organizer:Guangzhou Kuozhan Exhibiton Services Co., Ltd

LCIE直播產業大會

-打造世界直播空間產業風標

LCIE Live Industry Expo

-Serve As The Bellwether For The World Live Space Industry

隨著全球數字技術和5G網絡的飛速發展，數字經濟正不斷改變人們生活方式和經濟發展模式。作為當今全球貿易的重要組成部分，數字貿易不再簡單地通過數字技術進行的實物商品貿易，而是包括更廣意義上的數字服務貿易，數字貨幣的使用、數據和數字產品的銷售、數字化服務貿易等。

大環境下技術創新催生了服務貿易不斷發展出新模式、新業態，深入滲透并顛覆性地改變了傳統貿易發展過程中的各個環節和交互方式，進一步推動了數字貿易全球化提速。

而其中直播作為企業對外營銷和品牌文化的有效觸點，乘著數字經濟和直播經濟的浪潮必然朝著更多樣化的方向發展，各行業跨界合作，新型IP衍生，品牌文化的升級落點于直播空間建設和創新已是必然趨勢，

品牌化、智能化、科技化的直播空間必然在各行業場景中得以深度應用，全面提升企業業務及數字化轉型的進程。

2023年大量頭部主播后撤，回歸市場流量紅利必然將被更具潛力的企業所截取，2024年，企業直播整個行業發展成熟度和特異性將飛躍式提升，品牌企業在深入了解用戶的同時，更加重終端觸達和用戶吸引。在VR、AR、AIGC的加持下新型的品牌營銷服務方案和沉浸互動式直播空間的訴求大大提升，企業直播將開啟“標準化、個性化，智能化”的直播新時代。

With the rapid development of global digital technology and 5G networks, the digital economy is constantly changing people's lifestyles and economic development models. As an important component of global trade today, digital trade is no longer simply a physical commodity trade conducted through digital technology, but includes broader digital service trade, the use of digital currency, sales of data and digital products, and digital service trade.

In the current circumstances, technological innovation has spurred the continuous development of new models and formats in service trade, which have deeply penetrated and fundamentally changed various links and interaction methods in the development process of traditional trade, further promoting the acceleration of digital trade globalization. As an effective element for enterprise external marketing and brand culture, live will inevitably develop towards more diversified directions in accordance with the wave of digital economy and live economy, cross industry cooperation, new IP derivatives, and the upgrading of brand culture will inevitably focus on the live space construction and innovation.Branded, intelligent, and technological live spaces will inevitably be deeply applied in various industry scenarios, comprehensively enhance the process of enterprise business and digital transformation.

In 2023, a large number of top anchors will return to market traffic dividends.The profitable market full of desiring opportunities will inevitably be possessed by more promising enterprises.In 2024, the maturity and specificity of the entire industry development of enterprise live will be greatly improved. Brand enterprises will not only deeply understand users, but also pay more attention to terminal reach and user attraction. With the support of VR, AR, and AIGC, the demand for new brand marketing service solutions and immersive interactive live spaces has greatly increased. Enterprise live will open the new era of "standardization, personalization, and intelligence".

1000 參展企業

50 場次會議論壇活動

50000 全球專業觀眾

1,000 Exhibitors

50 Forum

50,000 Professional Global Buyers

展品大類

直播軟件、直播平臺、數字服務、數字技術、云計算、大數據分析

直播硬件、空間設計、光源設備、影視設備、影音設備、網絡設備

Major Exhibits

Live broadcast software, live platforms, digital services, digital technology, cloud computing, big data analysis

Live broadcast hardware, space design, light source equipment, film and television equipment, audio-visual equipment, network equipment

同期活動精彩紛呈，引領營銷新時代

未來品牌展示空間創新發展高峰論壇

直播技術與應用發展高峰論壇

多功能直播體驗分享大會

未來視覺效果峰會

Fabulous Simultaneous Activities Leading A New Era Of Marketing

Future Brand Exhibition Space Innovation and Development Forum

Live Technology and Application Development Forum

Multi-functional Live Experience Sharing Conference

Future Visual Effects Summit

觀眾群體

Professional Buyers

政府機關，行業協會

數字產業園、工業園區，科技園區；

MCN機構、培訓機構、廣播影視、電競、游戲、賽事相關生產運營品牌及平臺；

博物館、展覽館、大型互動體驗中心、游樂中心、動植物園等；

品牌生產商、貿易商、經銷代理商培訓機構等；

社交電商、社區團體、社群等新零售渠道商；

Government agencies,industry associations

Digital industrial parks, industrial parks, and technology parks;

MCN institutions, training institutions, broadcasting, film and television, gaming, and event related production and operation brands and platforms;

Museums, exhibition halls, large-scale interactive experience centers, amusement centers, animal and plant gardens, etc;

Brand manufacturers, traders, distribution agent training institutions, etc;

New retail channels such as social e-commerce, community groups, and communities;

Entire Territory Marketing For Building Exclusive Traffic For Brand

放眼世界 遇見未來

Eye On The World

Meet The Future

LCIE組委會

上海市徐匯區南寧路970號萬科中心B座801室

聯系人：吳先生

手機：13067931322

LCIE Organizing Committee

Room 801, Building B, Vanke Center, No. 970 Nanning Road, Xuhui District, Shanghai

Contact: Mr.Wu

Mobile: 13067931322